PHG WATCH CO.
PRECISION HERITAGE GEAR
CLASSIC MILITARY DESIGN,
REINTERPRETED FOR TODAY.
Inspired by the design language of iconic military and tool watches of the 20th century, PHG combines modern materials, precision manufacturing and contemporary wearability to reinterpret designs built to endure.
MILITARY WATCHES
ARE A DESIGN LANGUAGE.
Military watches were born from function. Clear Arabic numerals, highly legible minute tracks, strong contrast, disciplined layouts and compact proportions — every detail existed to make time instantly readable.
Over time, these functional principles moved beyond military use and became some of the most enduring elements of modern watch design.
PHG begins with this language. Preserving the character of the past. Reinterpreting it for today.
SIX EXPRESSIONS OF HERITAGE
From military service and aviation to naval instruments, field watches, officers’ timepieces and racing chronographs — six distinct expressions of 20th-century tool-watch design.
FEATURED COLLECTION
A selection of watches from the current PHG collection.
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- Sale!
- Heritage
PHG Heritage 36 – WO-1945
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$209.00 – $219.00
$104.50 – $109.50 - Select options This product has multiple variants. The options may be chosen on the product page
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- Sale!
- Pilot
PHG Pilot 36 – RAF-1948
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$189.00 – $269.00
$94.50 – $134.50 - Select options This product has multiple variants. The options may be chosen on the product page
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- Sale!
- Heritage
PHG Heritage 36 – SD-1930
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$179.00 – $189.00
$89.50 – $94.50 - Select options This product has multiple variants. The options may be chosen on the product page
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- Sale!
- Navy
PHG Navy 36 – MK-1949
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$209.00 – $269.00
$104.50 – $134.50 - Select options This product has multiple variants. The options may be chosen on the product page
FUNCTION FIRST.
FUNCTION DEFINES FORM.
FORM BECOMES STYLE.
We believe enduring design does not depend on unnecessary decoration. It comes from proportion, typography, hierarchy, restraint and the relationship between every detail.
Let function be the beginning of aesthetics.
36MM IS A PROPORTION.
Many iconic military watches were never oversized. Around 36mm, their proportions were compact, clear and purposeful.
Revisited today, this size still offers a distinctive balance. Never excessive. Never overlooked. Classic yet restrained. Simple yet strong.
PHG rediscovers the power of 36mm.
HERITAGE ON THE DIAL.
MODERN ENGINEERING INSIDE.
What draws us to vintage military watches is not simply their age. It is the design that has stood the test of time.
PHG preserves the proportions, typography and visual discipline of classic watch design, while using modern materials and manufacturing techniques to make vintage-inspired watches suitable for everyday wear.
Classic design should not exist only behind glass. It should continue to be worn.
316L STAINLESS STEEL
DOMED CRYSTAL
PRECISION DIAL
REFINED HANDS
FEATURED WATCHES
HAND-PICKED EXPRESSIONS OF THE PHG DESIGN LANGUAGE
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- Sale!
- Navy
PHG Navy 36 – KM-1940
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$219.00 – $229.00
$109.50 – $114.50 - Select options This product has multiple variants. The options may be chosen on the product page
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- Sale!
- Field
PHG Field 36 – W10-1967
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$189.00 – $199.00
$94.50 – $99.50 - Select options This product has multiple variants. The options may be chosen on the product page
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- Sale!
- Pilot
PHG Pilot 36 – FL-883
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$209.00 – $219.00
$104.50 – $109.50 - Select options This product has multiple variants. The options may be chosen on the product page
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- Sale!
- Officer
PHG Officer 36 – Roma
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$199.00 – $209.00
$99.50 – $104.50 - Select options This product has multiple variants. The options may be chosen on the product page
ONE VINTAGE WATCH
STARTED IT ALL.
The story of PHG began with a vintage watch. Its design was captivating, but age and mechanical condition made it difficult to wear as an everyday timepiece.
The process of restoring it raised a simple question: why should great design belong only to the past?
PHG was born in Guangzhou from that question. Our goal is not simply to reproduce an old watch. It is to understand why a design became timeless, study the principles behind it, and reinterpret those principles through modern materials, manufacturing and wearability.
This is PHG.
THE PHG JOURNAL
Stories about watches, design, and the marks left by time. From military watch history, classic typography and Arabic numerals to 36mm proportions, vintage dials and modern watchmaking, we explore the ideas behind enduring design.
FIND YOUR PHG.
Explore the complete collection and discover a modern expression of classic watch design.