About PHG

Our Story

Our founder, Louis Liu, trained as a fine arts major before spending years in brand management across real estate, commercial property, retail, and cultural tourism. A lifelong watch enthusiast with a soft spot for antique timepieces, he collected vintage military watches for their matte dials, domed crystals, and hand-stamped typography.

But wearing the originals every day proved unreliable — so many ended up locked behind glass, admired but never worn. That contradiction stayed with him: why should the watches with the best stories be the ones you can’t actually live with?

PHG was born in Guangzhou, 2025 to close that gap — pairing the character of vintage military design with the reliability of modern materials and movements, so the watches you love can finally live on your wrist.

Our Journey

• 2025 — PHG founded in Guangzhou; first heritage collection launched
• 2025 — K1 domed crystal + 316L stainless steel adopted across the line
• 2026 — In-house testing accredited to CMA & CNAS standards
• Today — shipped to Korea, the US, the UK, Japan and beyond

By the Numbers

• Established 2025
• Designed and QC-controlled by our focused technical team
• Exported to Korea · US · UK · Japan and more
• 2-year warranty
• 15 collections available

Design & Quality Control

At PHG, our technical team develops every case, dial, and movement specification in-house, and every watch is built to PHG’s standards and inspected by our own team before it ships. Our testing is CMA & CNAS accredited (2026).

Each timepiece passes movement calibration, water-resistance testing, and final hand-inspection before it leaves us.

Our Philosophy

Our Collections

Each PHG collection tells a unique story of military heritage:

• Pilot Collection:

  A precision timekeeping instrument built for air force navigators. The clean, calendar-free dial removes all visual noise. Luminous hands and hour markers hold legibility through the darkest night flight. The quartz movement’s inherent resistance to electromagnetic interference keeps it running steady inside the aircraft cabin—a reliable time reference at 10,000 metres.

  That classic pilot watch DNA carries a weight that speaks for itself. Pair it with a flight jacket or a motorcycle leather coat, and nothing more needs to be said. The “L” mark on the dial is a quiet piece of history—and a signal to those who know what they’re looking at.

  
• Navy Collection:

  Built for the high-salt, high-glare environment of navy deck operations. The high-contrast white dial remains legible even against the glare of open water. Baton hands and Arabic numeral hour markers let sailors calibrate time at a glance while working with both hands. The standard crown is designed for operation with gloves—practical, durable, and nothing more than it needs to be.

  Off duty, the bold black-and-white contrast breaks away from the darkness of conventional military watches. The cool finish of the 316L steel case transitions effortlessly from coastal weekends to city streets, making the Navy Series one of the most recognizable pieces in vintage watch circles.

  
• Field Series:

  During the Second World War, ground troops needed a watch that could be read instantly—in the pitch dark of a trench or under full afternoon sun. The matte black dial eliminates glare. The large Arabic numeral at 12 and the baton hour markers form a time-reading system proven under fire. The two-and-a-half-hand layout strips away everything unnecessary, leaving only what soldiers actually needed: reliable, precise timekeeping.

  That same design logic holds today. The frosted texture of the matte case sits naturally alongside military and workwear. The beige luminous coating creates a quiet, understated focal point on the wrist—retro without announcing itself.

  
• Heritage Collection:

  There is a particular chapter in military watch history—the postwar transition years, when military watch designs crossed over into civilian life and produced something distinct: a style that was neither purely tactical nor entirely civilian. Arabic numeral indices, balanced round cases, restrained dials with nothing superfluous. This transitional aesthetic forms the foundation of the Heritage Series.

  The Heritage Series wears well with almost anything—tailored or casual—without demanding attention. It is a watch about where things came from. Wearing one isn’t about following a trend. It’s about carrying forward a standard of design that most people have long since forgotten.

Why PHG

🌍 Exported to Korea, US, UK, Japan & more
⚙ Quartz & mechanical movements — quartz-led today, mechanical models in development
💧 50m water resistance across the line
🛡 2-year warranty　🔧 Repair service

Certifications

CMA · CNAS (2026)

What Wearers Say

“The FL-883 is exactly the everyday military piece I’d been hunting for — wears thinner than the originals and the matte dial is flawless in sunlight.”
— James R., United States · FL-883

“Ordered the Field series for rotation duty. Build quality punches well above the price, and the lume actually lasts through a night shift.”
— Tom B., United Kingdom · Field Series

“As a retailer, PHG’s consistent specs and 316L construction make them an easy recommendation. Restocks sell out fast.”
— Min-jun K., South Korea · Wholesale partner

“The Officer-Roma blends vintage and modern perfectly. Sapphire crystal and clean typography — nobody believes the price.”
— Haruki S., Japan · OFFICER-ROMA

Looking Forward

As we continue our journey, we remain committed to our founding principles — quality, heritage, and innovation. We invite you to discover the PHG difference and find the timepiece that tells your story.